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An Immersive Business & Design Conference
Welcome to Caséblanca
Three days with working interior designers, dealing with the business underneath the work. Pricing, procurement, contracts, hiring, AI, licensing, visibility.
Register for CASEDesigner · $1,990
Principal · $2,990
The Case Conference 2026
October 1–3, 2026
Hotel Phoenix Atlanta
70 Centennial Olympic Park Dr NW, Atlanta, Georgia
For interior designers who are ready to look at the business behind the work.
What we're getting into
The industry gives us plenty of places to see product, walk market, meet people and take a beautiful picture. There are far fewer rooms where designers say out loud what they charged, what they kept, and what the project actually cost to deliver.
CASE is that room. Pricing, procurement, contracts, hiring, AI, licensing, brand partnerships, visibility, capacity and money, discussed by people running firms right now. The beauty is not the argument for coming. The conversations are.
Who is in this room
You do not have to be the most established person in the room to belong in it. You do need to be ready to engage the business behind your work with more intention.
Whether you are building the foundation, refining a firm you have carried for years, or bringing years of leadership and entrepreneurial experience into a newer design business, CASE gives you the industry-specific context to make better decisions about what comes next.
01
You have real clients, real opportunities and real decisions to make. Now you need stronger structure around pricing, process, scope, procurement and profitability.
02
You have been doing the work for years. The question is no longer whether you can design. It is how the business needs to evolve around the level of work you are already producing.
03
You may be newer to owning a design firm, but you are not new to leadership, business or entrepreneurship. You are applying an established skill set to a new industry and need the context to do it well.
You do not need to have all the answers. You need to be ready to take the next decision seriously.
Who is teaching
An attorney who works with interior designers. A business educator and firm principal. A designer and media entrepreneur. A licensing and product expert. Visualization leaders working directly with emerging technology. A growth strategist. And a designer whose work, licensed collections, media presence, and authority have helped shape the industry.
These are not seven random speakers attached to seven random topics. Their experience maps directly to the decisions we are asking you to examine during the weekend.
Closing keynote
Principal and CEO, Corey Damen Jenkins & Associates
AD100 and Elle Décor A-List. Author of two Rizzoli books and only the second interior designer on MasterClass. Knocked on 779 doors before landing his first client. Licensed collections with Kravet, Hancock & Moore, Maitland-Smith, and Eichholtz.
The decision it illuminates
Visibility, authority, reputation, and legacy
Visibility, Authority & Legacy · Saturday, 2:30 PM · Book signing after
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Principals in Pajamas panel · Friday evening
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The program
Every session deals with two things: the business problem, and the leadership required from the person running the business.
Because:
At some point, the business and the person leading it have to catch up with each other.
There are no competing breakout tracks. Everyone moves through the same seven Main Stage sessions because the order matters.
01
Clarity and direction
02
Pricing, standards, boundaries, and protection
03
Capacity, technology, diversification, and growth decisions
04
Visibility, authority, and what you want to be known for
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Corey Damen Jenkins
What do you want to be known for?
Does the magazine feature matter? Should you pay for the visibility opportunity? Is the brand deal worth your time? Visibility for the sake of visibility is exhausting, and followers are not the same thing as authority. Recognition only matters if it supports the work, opportunities, relationships, and legacy you actually want to build. Corey Damen Jenkins closes CASE with a conversation about the long game. The work. The consistency. The relationships. The decisions. And what it takes to build a name that means something in this industry.
You leave with
A clearer decision about what you want to be known for, and what the next chapter of the firm has to support.
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Beyond the Main Stage
We care about what you learn. We also care about whether you have somewhere to sit down, have a conversation, discover something new, meet someone useful, eat something good, and actually enjoy yourself. We are designers. The environment matters too.
From past years
The 2026 partners
Choose your access
Every Designer and Principal Level attendee experiences the same seven Main Stage sessions.
Principal Level adds the private access: two Case Connect conversations, the CASE Lounge, and Principals in Pajamas on Friday night. Choose on access, not status.
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Secure checkout via Stripe
Saturday evening only
For the guest joining us Saturday evening for the CASE Awards Gala. Red carpet, cocktail hour, seated dinner, open bar, the awards, and The After Glow. Does not include Main Stage sessions or the daytime conference.
Secure checkout via Stripe
Compare access levels
| Experience | Designer $1,990 | Principal $2,990 |
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The investment
CASE is for designers ready to make stronger decisions about pricing, profitability, partnerships, team, contracts and growth.
The value is not in simply being in the room. It is in what you are able to do differently when you leave.
Registration includes the full conference experience. Travel and hotel are booked separately. Registration is non-refundable. Transfers may be considered case by case.
Hotel Phoenix Atlanta, 70 Centennial Olympic Park Dr NW, Atlanta, Georgia. Conference programming runs on the second floor.
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October 1–3, 2026 · Atlanta, Georgia
Now come deal with the business underneath it.
Designer Level: $1,990 · Principal Level: $2,990
Brands that have partnered with CASE
The audience
Not students. Not hobbyists. A curated room of design-led businesses.
Firm owners and principals actively leading projects and building vendor relationships.
When a designer adopts a product or vendor, that choice travels across multiple projects, multiple budgets, and years of trade relationships.
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Primary markets include Atlanta, New York, Houston and Dallas, Washington D.C., Charlotte and High Point, Miami, and Tampa and Orlando.
How CASE works
CASE is built around the moments designers actually pay attention to: real conversation, peer connection, hospitality, product discovery, and the celebration of design leadership. Partners show up through programming, the CASE Lounge, principal gatherings, the Awards Gala, The Souq, and proprietary CASE experiences.
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Partnership pathways
Every CASE partnership is built around one objective: category leadership, attendee engagement, product discovery, content visibility, or long-term relationship.
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Pathway 01 · Lead the Conversation
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Includes
Pathway 02 · Own a Conference Moment
CASE Moments place your brand inside experiences built for participation and conversation. Not a logo beside the experience. Part of why attendees remember it.
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Pathway 03 · Join The Souq
Introduce products, demonstrate, sample, sell, and build relationships with the CASE community across both days.
Reach beyond the room
Partnerships extend past the weekend through content, email, social distribution, and a national ambassador network.
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Ambassador collaborations layer onto any partnership: creator content, conference takeovers, user-generated content, and market activations. Principal Ambassador from $5,000. Collective Ambassador from $1,500.
Partner results
Stated results reflect partner-reported outcomes and CASE's own event data, not a guaranteed return.
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Partner experience
Creative on the front end. Disciplined behind the scenes.
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Past partners
National manufacturers, showrooms, technology platforms, media, service businesses, and independent design firms have partnered with CASE across programming, product environments, and content.
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Partner with CASE
The strongest CASE partnerships feel natural to the room and valuable to the attendee.
Tell us what your brand wants to accomplish and we will match the pathway to your category, objective, and investment level.
Enter your brand or company
Enter your name
Enter a valid email address
Sponsorship is a conversation. Nothing is purchased from this page, and category exclusivity is confirmed in writing.
Leah will follow up from partners@thecasecollective.co within two business days with the pathways that fit your category and objective.
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Enter your full name
Enter your firm name
Enter a valid email address
October 1–3, 2026 · Atlanta, Georgia
A confirmation email arrives within the hour with your receipt. Your itinerary and attendee app invitation follow within two business days.
Registration is non-refundable. Transfers may be considered on a case-by-case basis. Contact events@thecasecollective.co.
October 1–3, 2026 · Atlanta
Designer $1,990 · Principal $2,990
From $1,990